At times you need a little kick to jumpstart internal efforts but are not sure where to look for advice or best practices. We’ve got you covered - browse our workshops and pick the one that best suit your needs.
overview
We’ve come up with a co-creation workshop to unearth your GTM strategy for your new service/product or new audience guaranteeing long-lasting impact and a successful launch.
time scope
1 or 2 days Followed by a 4-week analysis and optional validation period
it's for you if
you work in the insights industry as a research agency, research platform/software or supplier
you want to launch a new service/product or want to target a new audience
you want to refresh your brand or not feeling in touch with your audience
you want to build a thorough action plan and learn the tools to stay adaptable/ dynamic
you want to build long-term brand awareness and salience
you want to base your GTM strategy on solid evidence from customers
you want to revamp your current brand persona to align with new offerings and target audiences
you need a framework on how to incorporate new offerings in your brand ‘s long-term marketing strategy
it's NOT for you if
you want to base your GTM strategy on guesswork
you want to validate a new product offering/feature
you want to keep ignoring your target audience, their problems, and the way they look for solutions and new partners
a quick fix one-time solution to launch new services or offerings
deliverables
updated Unique Value Proposition
updated Messaging and Tone of Voice
Persona Cards (can be validated by IDIs as an optional deliverable)
[optional but recommended] Persona Validation through IDIs
Brand Book and Tone of Voice Guide
process
CO-CREATE We start with a co-creation workshop with exercises to uncover your brand story and the new persona you’re going after.
COLLATE Based on all we discover, we add some strategy magic and collate findings into a big document with action steps.
VALIDATE [optional but recommended] Then we validate the personas through IDIs to make sure all the nuances and caveats are right and you’re set up for success before launch.
ACTIVATE Here’s where we give you all the tools you need for the brand update/new launch - the messaging, the final personas, and the tone of voice that will take your brand to the next level.
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