WHAT WE DO

Marketing Excellence

The way people buy has changed significantly in the past decade.

Leads don’t move down a linear marketing funnel like they did 10 years ago. The B2B buyer journey today can take up to 18 months! That's a long time.
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Don't despair, though. We can help you understand your buyers and their journey and run your marketing so when they are looking to buy, you're top of mind.

Stop using old strategies to get new results.

Many B2B companies gate all their content, write service-focused copy, run paid ads without a strategy and try to determine if marketing is working by looking at vanity metrics.

That’s like opening a clothing store, letting shoppers in only if they give up their phone number, boasting about that 100% organic cotton shirt, and measuring success by the number of people who are window shopping.

There's a more effective way to do things.

Stand out or get lost in the noise?

Attracting the right people and creating a successful marketing revenue engine means being consistent and helpful.

It means showcasing your expertise, helping visitors get stuff done, and expecting absolutely nothing in return. It means being inspirational, uplifting, and memorable.

That will make all the difference.

But it's not all roses and rainbows.

Limited budgets, over-stretched teams, and no clear direction means companies settle for unfocused and purposeless marketing tactics.

Rodeo13 was born to battle that and make it easier for insights marketing teams to deliver results, create demand, and generate a pipeline of high-intent leads.

When your marketing is aligned with your brand story, sales, and the business as a whole, it’s truly unstoppable.

When you have a clear strategy and direction, you’re not just putting our marketing communications. You’re actually doing marketing that generates growth and lowers advertising and customer acquisition costs (CAC).

Ready to commit to playing the long game?

Meet The Rodeo™

There's no one-size-fits-most approach in B2B marketing and much less when it comes to insights and market research. The Rodeo Marketing Excellence™ is a fractional CMO solution custom-tailored to each company's needs, goals and vision.

It includes strategy, creative and delivery all together to create and execute a holistic brand and marketing strategy.

Let's back-engineer the insights buyer journey:

When prospective buyers come to you and reveal who they are, they are usually past 80% of the buyer journey.

At that point, they are actively engaging with your brand in various ways, from consuming your content and listening to your podcast, to following your company and reading your reviews.

Are you consistent across all those touchpoints? Are you inspiring? Do you exude trust?

The Rodeo™ combines lead generation and demand generation strategies to achieve maximum impact to do just that.

the process

UNDERSTAND
We start with understanding your brand and your core audience.We also do a brand audit to see what needs fixing first.
CRAFT
Based on all we discover and all you know, we craft a brand story and an initial marketing plan making sure they are aligned with business goals.
ADJUST
Then we define what parts of your brand we need to update/rehaul so that it speaks to your audience, and is in line with your branding and marketing strategy.
EXECUTE
Here’s where we start creating and distributing valuable content that will take your brand to the next level.
ACTIVATE
We give you some powerful tools to get your brand name out there and start some thought leadership.
NURTURE
Marketing does not stop at conversion. We’ll make sure your post-sale marketing is just as inspirational as the pre-sale one.

time scope

12+ months
The Rodeo Marketing Excellence™ focuses on long-term growth and not only on quick wins. Our minimum engagement is 12 months - consistency in marketing is key.

it is for you if

you work in the insights industry as a research agency, research platform/software or supplier
you want to achieve a steady and sustainable stream of high quality, interested prospects that want to buy from you
you want to establish yourself as an expert in your niche
you want to build long-term brand awareness and salience
you want a serious, consistent, and coherent brand image
you want to have a continuous relationship with like-minded industry experts to brainstorm, validate ideas and get extra strategy support
you want to break free from old and obsolete marketing approaches

it is NOT for you if

you are seeking quick wins and prefer lead quantity to quality
want to keep spending money on campaigns with no true ROI
you see marketing as a complement/accessory to sales and are unwilling to change your mind and approach
you tend to shy away from new and disruptive approaches

deliverables

Refined brand story as per business vision and goals
Refined elevator pitch and value proposition
Updated brand identity and brand book (if applicable)
Website SEO audit and keyword strategy
Fortnightly consultancy calls (use it to brainstorm, bounce ideas off like-minded industry experts or just as a catch-up session)
Holistic marketing plan and calendar for 12 months (inbound + outbound) at a time
CRM setup and management
Full execution of marketing campaigns in marketing plan (including copy, creative, delivery)
Social media management (up to 3 accounts)
Advanced thought leadership tools
Hands-on workshops tailored to company needs
Post-sale client nurture plans and strategy

Want to get a head start?

We created a free 36-page Insights Marketer's Branding & Marketing Handbook to help you get started.

Get your free copy today!

We can also help with:

Brand Strategy & Messaging

Refined brand story and winning long-term strategy to guarantee content with personality to get that sweet ROI.

Learn more

Content & Creative Support

Whether it's blog articles, case studies, social copy, a rebrand or just a few creatives, it's always on-brand.

Learn more

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Empowering insights companies with marketing and operational excellence, paving the way for sustainable revenue growth and continued success.

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