WHAT WE DO

Fractional CMO Consulting

The way people buy has changed significantly in the past decade.

Leads don’t move down a linear marketing funnel like they did 10 years ago. The B2B buyer journey today can take up to 18 months! That's a long time.
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Don't despair, though. We can help you understand your buyers and their journey and run your marketing so when they are looking to buy, you're top of mind.

Stand out or get lost in the noise?

Attracting the right people and creating a successful marketing revenue engine means being consistent and helpful.

It means showcasing your expertise, helping visitors get stuff done, and expecting absolutely nothing in return. It means being inspirational, uplifting, and memorable.

That will make all the difference.

Stop using old strategies to get new results.

When your marketing is aligned with your brand story, sales, and the business as a whole, it’s truly unstoppable.

When you have a clear strategy and direction, you’re not just putting our marketing communications. You’re actually doing marketing that generates growth and lowers advertising and customer acquisition costs (CAC).

Ready to commit to playing the long game?

Meet The Rodeo™

There's no one-size-fits-most approach in B2B marketing and much less when it comes to insights and market research. Get branding and marketing expertise and experience needed to drive revenue growth without the full-time commitment with our fractional CMO consulting.

Let's back-engineer the insights buyer journey:

When prospective buyers come to you and reveal who they are, they are usually past 80% of the buyer journey.

At that point, they are actively engaging with your brand in various ways, from consuming your content and listening to your podcast, to following your company and reading your reviews.

Are you consistent across all those touchpoints? Are you inspiring? Are you building trust?

the process

  • UNDERSTAND
    We start with understanding your brand and your core audience.We also do a brand audit to see what needs fixing first.
  • CRAFT
    Based on all we discover and all you know, we craft a brand story and an initial marketing plan making sure they are aligned with business goals.
  • ADJUST
    Then we define what parts of your brand we need to update/rehaul so that it speaks to your audience, and is in line with your branding and marketing strategy. 
  • PLAN
    Here’s where plan out your marketing for the coming 12 months to take your brand to the next level. 
  • ACTIVATE
    We give you some powerful tools to get your brand name out there and start some thought leadership.
  • NURTURE
    Marketing does not stop at conversion. We’ll make sure your post-sale marketing is just as inspirational as the pre-sale one.

it is for you if

  • you work in the insights industry as a research agency, research platform/software or supplier
  • you want to achieve a steady and sustainable stream of high quality, interested prospects that want to buy from you
  • you want to position your brand as an expert in your niche
  • you want to build long-term brand awareness and salience
  • you want a serious, consistent, and coherent brand image
  • you want to have a continuous relationship with like-minded industry experts to brainstorm, validate ideas and get extra strategy support
  • you want to break free from old and obsolete marketing approaches

it is NOT for you if

  • you are seeking quick wins and prefer lead quantity to quality
  • want to keep spending money on campaigns with no true ROI
  • you see marketing as a complement/accessory to sales and are unwilling to change your mind and approach
  • you tend to shy away from new and disruptive approaches

Want to get a head start?

We created a free 36-page Insights Marketer's Branding & Marketing Handbook to help you get started.
Get your free copy today!

We can also help with:

Brand Strategy & Messaging
Refined brand story and winning long-term strategy to guarantee content with personality to get that sweet ROI.
Learn more
Content & Creative Support
Whether it's blog articles, case studies, social copy, a rebrand or just a few creatives, it's always on-brand.
Learn more

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